Advertising Begins


Our story started with a long-time automotive client, a multi-location dealership group that had relied on traditional TV to build brand equity. Over time, the client noticed a shift. Audience behavior was changing. The returns from broadcast buys were diminishing, and the data available couldn’t explain the decline. Fragmentation across devices, platforms, and viewing habits had quietly reshaped the landscape.
We tested the usual alternatives—regional vendors, aggregator platforms, and repackaged “streaming” offerings—but nothing provided the access, transparency, or targeting capabilities we knew were possible. The industry had moved forward, but many solutions hadn’t kept pace.
That’s when we committed to building something better. We took a deeper look into how streaming inventory was actually accessed and why so many advertisers were hitting roadblocks. Through relentless research, careful vetting, and strategic partnerships, we developed a more direct, more intelligent way to run high-impact campaigns across the platforms people actually watch.
The impact was immediate. Clients in even the most rural markets began seeing results. Their ads were now appearing on the biggest streaming platforms, during the best content, in front of highly targeted viewers—with full attribution and performance data to back it up. Consumers were mentioning the ads. Dealers were gaining market share. And our clients were getting the modern-day TV strategy they deserved—without overpaying for it.
choose us
Live Sports


In-House Direct delivers high-impact streaming ads during live sports with pinpoint accuracy. Whether you’re targeting a specific publisher, program, or placement—like a key NFL game on ESPN or court side during March Madness—we ensure your brand appears in front of the right audience at the perfect moment.
Get in the game with advanced targeting and real-time optimization across premium streaming platforms.
Biggest Problems
Problem + How We Solve It
At In-House Direct, we built our platform to solve a modern problem: fragmented audiences and overpriced media. Using enterprise-level DSP, we deliver high-impact streaming ads across top networks with advanced targeting, first-party data, and real-time optimization. No guesswork. No inflated costs. Just results you can see—and measure.
We deliver high-impact streaming advertising, leveraging advanced audience segmentation, first-party data, and real-time optimization to reach targeted viewers across premium streaming environments.


